Eyeliner is one of the essential items for makeup. This article will introduce the best eyeliner products which include kajal eyeliners, gel eyeliners, liquid eyeliners, colored liquid eyeliners, and wooden pencil eyeliners. The demand for eyeliner products is increasing due to the big hype about them by tk and ins internet celebrities. 2025’s eyeliner trend will see more diversification from simple black to colored and also more variations in terms of functionality. We have picked out the new best eyeliner product trends 2025 based on product utility, formulation, and ease of use.
The best eyeliner type
1.kajal eyeliner
Kajal eyeliner is a new eyeliner product. All major brands have launched this new product, compared to other eyeliners, because of its packaging material with airtight reasons, has a better color development, smudge-proof effect is better, can achieve 12 hours of makeup holding effect, in the use of high-temperature areas are not easy to take off makeup.
One stroke of silky smooth color, suitable for heavy makeup to use. At the same time this product also launched a new series of products, such as multi-color foam eyeliner gel pen, which lake blue, purple, mocha brown, by the market popularity. Multi-color series is suitable for holidays suitable to go to use. There are also dual-ended foam pens in brown and black for multiple eyeliner needs. As one of the best eyeliners, styrofoam pens will be a popular trend this year.
Customer reviews from bijiang:
“This product’s airtight package This product has a better staying power and is able to draw a strong eyeliner.”
2.gel eyeliner
Eyeliner gel pen draws a soft finish. The pen size is available in 1.5mm, 2.0mm, and 3.0mm options. Meets the needs of different eye shapes. The silky texture enables easy depiction without pulling the eyelid.
The texture is soft and the effect can be realized whether you draw heavy or light makeup. Waterproof and smudge-proof is still the mainstream direction of market concern. As a new trend, the product pays more attention to durability and grease resistance. A line of colored gel pens has also been introduced. It is also a good choice for exploring bold makeup.
Customer reviews from bijiang:
“This eyeliner gel pen can be very good color and does not pull my eyelids.”
3.Adjustable Eyeliner
Its unique packaging allows for precise adjustment of various angles, so you won’t be afraid if you’re a novice. This eyeliner, which doesn’t dry too fast, will give you enough time to adjust and won’t smudge your eyes the moment you blink because it’s not dry enough. This product comes in cotton tip and bristle tip options. The cotton tip produces more water and is able to manage well for those who often wear eyeliner and draw thick, dark lines.
The bristles head draws a fine line with better control over the amount of water that comes out, making it a good choice for portraying different wings of the eye. The formula is waterproof, smudge-proof, transfer-proof and very smooth. Holds makeup for up to 8 hours.
Customer reviews from bijiang
“This eyeliner doesn’t smudge even if you wear it all day long, it gives a very fine line. It is the best eyeliner”
4.color eyeliner
Colorful eyeliners for all kinds of parties and holidays. With a 12-color series, it can be used to apply to all kinds of holiday atmosphere. For example, for New Year’s and Christmas, we can use gold and red eyeliners. For Halloween, we can use brown, mocha brown, light brown, and purple eyeliners.
For Influencer,the colorful series of eyeliners are also very playful. It goes with all kinds of exaggerated makeup. Colored eyeliners are formulated to have high pigmentation and easy removal, so when you have intense colors, it doesn’t pose a problem because it’s hard to remove.
Customer review from bijiang:
“This colored eyeliner makeup got me tons of likes on tk and ins, it’s really great!”
5.Pencil Eyeliner
This product takes a plant derived formula that is gentle and non-irritating. Friendly to our eyes. Add high color powder ratio for better coloring. It is rich and silky, soft and smooth, one stroke makeup.
Can be applied over and over again, and with the popularity of the old school makeup style, this will be popular again as a traditional pencil eyeliner. It can be applied multiple times for smudging, and its simple packaging makes it easier to use.
Customer reviews from bijiang:
“This wooden eyeliner is so good for newbies! I love the silky texture!”
the best eyeliner should focusing on
Formulation
As cosmetic regulations become stricter and stricter. Natural ingredients, no animal testing, and plant sources will receive more attention and can also reduce the occurrence of sensitivity to some extent. The best eyeliners trending formula, long-lasting, smudge-proof and transfer-proof against high temperatures. With the climate getting warmer and warmer, longevity is something we should be concerned about
Pen tip
The size of the tip also affects how we use it. A fine, pointed nib can draw fine lines with a stronger sense of sharpness. Thick nibs are better at depicting different eye wing shapes. It gives a very powerful aura.
Ingredients
Eye skin is actually very fragile and used to pull our eyelids when drawing eyeliner. Choose natural ingredients and add some oil ingredients such as high quality lubricating waxes, Brazilian carnauba wax, sesame oil seeds, shea butter. Relieves skin pigmentation and nourishes the skin around the eyes. Is it recommended through a dermatologist
In 2025 we went to try different eyeliner products to enhance our personal makeup style. So what are the best eyeliner product trends you are looking forward to the most? Which best eyeliner product will you choose as a makeup enhancement this year? Why don’t you read the article and start picking the best eyeliner that suits you best
