In recent years, private label makeup products is becoming a popular choice for operators, beauty professionals and retailers to expand their beauty business. We can find a lot of private label brands on ins, tk, and all of them have brought huge traffic and revenue. With the development of e-commerce and social media, with the support of professional OEM/ODM makeup factories, it is easier than ever to create a makeup brand. It’s easier to create a “hit” product for your brand.
What Are Private Label Makeup Products?
private label makeup products this refers to a cosmetic factory that produces products for you, but the products use your own brand name. From the choice of formula, to the packaging, design, and features of the product are customized according to your ideas. Helping you realize your brand. Instead of building your own lab or production line, you work with a makeup manufacturer that has the formulation, packaging, and automation capabilities to let you focus on branding and marketing.
What’s Behind the Boom of Private Label Cosmetics?
The rapid growth of the color cosmetics industry. The success stories of individual brands, unique brand concepts and personalized expression received the attention of consumers. Shopify, Instagram, TikTok and other platforms allow brands to reach consumers directly, the platform is no longer the mainstream market of international brands, niche brands also have the opportunity to rise quickly. Any creative makeup product has the chance to become the next “pop”.
The private label cosmetics cooperation model is flexible, through ODM/OEM cooperation, small and medium-sized brands can create unique products without a large budget. Whether you have a high or low budget, and are looking for a low MOQ, private label cosmetics can meet your needs.
How to Position Your Private Label Makeup Brand in 2025
Understand the tone of your brand, whether you go for a colorful and bright style or a high-end minimalist style. Is your audience young trendy women or working women. Whether the product ingredients are vegan, clean, not tested on animals, environmentally friendly, and can be used by sensitive skin. These will help you to be more clear about your brand positioning and product efficacy, budget, packaging, texture and so on.
Top 5 Strategic Private Label Makeup Products to Launch First
Blush or Cheek Tint
A product that has risen to the top of the line recently, selling up to 3,000 per month on Amazon. The product has a high potential to be a hit on social media. With a variety of innovative packaging options to create a unique brand visual style, it can help new brands quickly establish a “signature color” or “unique color sensation” and become a secret weapon to enhance brand recognition.
Multifunction Lip Crayon
Multifunction Lip Crayon combines lipstick, blush and eyeshadow in a single product, which is a product innovation in addition to providing make-up efficiency and convenient carry-around for touch-ups. Increased product conversation.
Eyebrow Pencil (Natural Finish)
A highly repurchased product, suitable for a stable source of income. It is an indispensable item in cosmetics. Whether it’s daily makeup or heavy makeup styling, eyebrow grooming is indispensable. As a basic makeup product with high market demand, eyebrow pencils can help brands quickly build consumer trust.
Waterproof Mascara
Waterproof mascara, with its waterproof and long-lasting formula, is an important feature for consumers. Waterproof mascara is easy to create marketing gimmicks, such as “no smudging even when swimming” and “long-lasting curl all day long”, and is suitable to be used as a promotional item.
Neutral lip liner
Lip liner is a category that has received renewed attention in recent years in lip makeup, especially lip liner with neutral tones (such as nude pink, bean paste, caramel brown, bean paste, rose, etc.), which has a stable user base in Europe, America and Asia.
Bijiang Case Study: Your One-Stop Private Label Makeup Factory
Bijiang Makeup Factory With more than 20 years of OEM/ODM experience, Bijiang has professional R&D team and colorist focusing on providing OEM service for Europe, America, Middle East and Southeast Asia markets with private label makeup products.
Service features:
Support OEM/ODM mode: mature formulas or fully customized, flexible to adapt to different customer needs.
Fast product sampling: sample within 5-7 days, free sample policy
Comply with multi-national standards: FDA registration, GMPC factory, Halal, EU CPSR, etc.
International logistics support: one-stop processing for shipment, customs clearance and export documents.
Experience in creating brand pop-up products: help European and American customers to achieve sales of over 10,000 in 3 months, and create a “waterproof mascara” pop-up product.
The beauty market in 2025 has unlimited opportunities. Whether you are a new brand owner, a beauty blogger, or a cross-border seller, private label makeup products are a cost-effective and efficient way to build your brand. Ready to realize your brand customization path, contact us and let us realize your ideas.
