With the rise of social media platforms, many private label makeup products have gone viral through influencer marketing and viral videos. More and more entrepreneurs, beauty influencers, and retailers are choosing to build their own private label cosmetic brands by partnering with professional makeup manufacturers. Private Label Makeup not only allows you to bring your product concept to life, but also lets you launch trend-driven, innovative products quickly.
So, what are the must-have customizable makeup products in 2025?
Based on insights from platforms like Instagram, TikTok, YouTube, Sephora’s best-sellers, and Shopify trend data, Bijiang Cosmetics has curated the top 10 hottest custom makeup products in the global market — covering eyes, lips, and face categories. These are ideal for new brand launches, product line extensions, or limited edition collections.
Top 10 Private Label Makeup Products
1. Kajal Waterproof Gel Eyeliner
Keywords: Waterproof, Smudge-proof, High pigment, Long-wear
A timeless bestseller, especially in humid and hot climates like Southeast Asia and South America. In 2025, colorful eyeliners such as lake blue, metallic shades, matte purples, and emerald green are trending alongside classic black.
Custom Options: Twist-up packaging, matte or metallic finish, wide color range. Logo printing, laser engraving, and gold/silver stamping available.
2. Automatic Eyebrow Pencil
Keywords: Natural brows, Fine tip, Long-lasting
The eyebrow trend continues to soar. Automatic eyebrow pencils are popular for their ease of use and natural finish. Dual-ended designs with pencil and spoolie or brow tint are in high demand.
Custom Options: Shades like ash brown, light brown, taupe, dark brown. Waterproof/sweatproof formulas. Matte, glossy, or metallic packaging.
3. Chameleon Eyeshadow
Keywords: Multi-color shift, Futuristic, Holographic shine
Inspired by cyberpunk and festival beauty trends, these pens feature pearl pigments that shift color with light and angle — from green to red to purple to blue-gold.
Custom Options: Duo-chrome or single-color core, liquid or cream textures, magnetic caps. Ideal for themed or holiday collections.
4. Blush Stick
Keywords: Creamy texture, Dewy finish, Portable
Multi-use sticks that function as blush, eyeshadow, and lipstick. Popularized by brands like Tarte, Saie, and MakeUpForEver, they are key in “clean girl” beauty looks.
Custom Options: Skincare-infused formulas (plant oils, hyaluronic acid), mini-size packaging, trending colors like peach, caramel, dusty rose.
5. Lip Liner Pencil (Wooden or Automatic)
Keywords: Lip shaping, Smooth texture, Pigmented
Lip liners are seeing a resurgence — featured by brands like NYX, MAC, and Make Up For Ever. Whether traditional wooden or twist-up auto pencils, they are essential in lip product sets. Social media is trending with “lip liner + lip tint” combos for a fuller pout.
Custom Options: Wooden or mechanical pencil formats. Matte or creamy textures. Pair with matching lipstick or gloss for lip kits.
6. Metallic Mascara
Keywords: Festival look, Metallic shine, Statement makeup
Metallic shades like silver, gold, copper, and green are trending for dramatic looks and party wear. Brands like Maybelline are already leading this trend.
Custom Options: Waterproof formula, glitter pigments, colored brush heads (e.g. gold bristles). Great for festive packaging or themed collaborations.
Marketing Tip: Pair with metallic eyeliner for a full holiday glam collection.
7. Eyebrow gel
Keywords: Natural hold, Quick dry, Brow lifting
Clear brow gel has exploded on social platforms, ideal for the “natural brow” aesthetic. It lifts and sets brows with strong hold without a heavy finish.
Custom Options: Tube packaging or brow wax stick formats. Fragrance-free, sensitive-skin friendly. Combine with eyebrow pencils in product bundles.
8. Dual-Color Eyeshadow Pencil
Keywords: 2-in-1, Time-saving, Beginner-friendly
Perfect for fast makeup routines, these double-ended crayons blend pearl and matte tones — suitable for daily wear or smoky looks.
Custom Options: Round or flat tips. One end with color, the other with a brush for blending. Portable and easy to apply on-the-go.
9. Jelly Highlighter Stick
Keywords: Dewy glow, Jelly texture, Radiance
A trending product on platforms like Sheglam, jelly highlighters offer a bouncy texture and hydrating glow. More natural and skin-hugging than powder formulas.
Custom Options: Champagne gold, rose gold, pearl white shades. Infused with Vitamin E or collagen. Stick or compact formats available.
10. Transfer-proof Lip Tint
Keywords: Long-lasting, No smudge, Quick dry
This smudge-proof, fast-drying lip tint is designed to last 12+ hours without transferring. Lightweight yet highly pigmented, it’s ideal for busy lifestyles.
Custom Options: Peel-off tint for stain effect, wide color range. Choose from creamy, liquid, or velvet textures. Skincare-infused formulas (e.g., shea butter, jojoba oil).
Why Are These Products Worth Customizing as Private Label Makeup?
These products align perfectly with the mainstream beauty trends of 2025, as reflected by topic popularity on platforms like Instagram and TikTok, as well as best-selling product research. They are backed by strong market demand and offer fast turnaround — with samples ready in just 7–10 days and bulk production completed within 30–45 days.
The MOQ is low, typically around 4,000–6,000 pieces per color, making it easier for emerging brands to get started. Both formulas and packaging are highly flexible, allowing for adjustments in texture, color, and design. They are also ideal for launching collaborations or limited edition collections.
Whether you are an emerging brand, an e-commerce seller, a brick-and-mortar beauty retailer, or a mature label looking to expand your product range, these trending hero items are great additions to your private label lineup.
Why Choose Bijiang Cosmetics for Your Private Label Makeup
With over 20 years of export experience, Bijiang Cosmetics makeup manufacturer has been a trusted partner for beauty brands across Europe, America, and Southeast Asia. We specialize in the customization of eyebrow, eye, and lip products, offering a wide range of mature formulations as well as support for developing new ones. From packaging recommendations to sourcing and mold customization, we provide complete solutions — including logo printing, appearance design, and comprehensive product testing (such as microbial, high and low temperature tests). Our one-stop service covers everything from concept design to final production.
Whether you’re launching a new beauty brand, expanding an existing product line, or looking for a reliable makeup manufacturing partner for seasonal or limited edition collections — we welcome you to contact us for samples and a customized quotation!
