Start a Makeup Line with Top Cosmetic Manufacturers(2025)

Cosmetic manufacturers can help you with product customization. With the rapid growth of the color makeup industry, color makeup products have a huge market potential. It is a good choice for starting a new business. This article guide will give you details on how to start your own color makeup product line

Seven steps to start your own makeup line

1. Determine the target market
2. choose your cosmetic product
3. Brand Personality
4. Price
5. Choose the cosmetics manufacturer
6. Follow the laws and regulations of the market
7. Product marketing

Determine the target market

When we start a new business, it is important to understand and define which target market we need to be in. Because each country has its own characteristics for color cosmetics. For example, Southeast Asian countries are looking for inexpensive products. European Union countries have strict requirements for cosmetic ingredients and regulations. The pursuit of natural.

European and American countries have more diversified needs for color cosmetics and are looking for innovative products. Understanding and knowing your niche market will prepare you for the subsequent long-term development and planning of your products. Know your customers, what products they like and how much they are willing to pay.

choose your cosmetic product

If you don’t have a clear direction for your product. Of course, the cosmetic manufacturers can solve this problem for you, the makeup manufacturer has rich experience in production and understanding of the market.

To analyze the market, first clarify your target audience. Identify which products are saturated and which are missing. Consider necessary innovations to create a standout product. In a saturated market, especially with established brands, it’s challenging to gain market share, so focus on unique offerings rather than competing directly with existing products.

We should make some new concepts on this basis. When fully understand the market, we can better choose the product, but also for the subsequent promotion provides a good direction.

When we are choosing products, we should focus on series products. The formation of products complement each other. You can also launch some product co-branding and cooperate with some ip. For example, when we launch a lip makup series, we should take lipstick, lip oil, lip gloss, lip liner as a series. When we do a series well, go to consider opening up new product lines.

Brand Personality

Identified you brand. A good brand identity can better attract customers and define the values and story of your brand. Work with a cosmetic manufacturers who can provide you with a logo and packaging design for your brand. After presenting your needs, they will design a logo that matches the tone of your brand according to your requirements.

Price

Consider whether you want to be mass market, mid-market, or high end. If you want to do an affordable priced product similar to elf, ColourPop type. Consider a budget price between 8-20usd. This means that you need to order large quantities of products with the makeup manufacturer because the more quantities you have, the cheaper the price offered will be.

For the mid-market, where customers are willing to pay for better quality, the budget price is usually between 20-30usd. Reference brand products mac, Fenty Beauty. overall price budget needs to be communicated to the makeup manufacturer.

For the high end of the market, there is a need to build a strong brand image upfront. For example, Chanel, dior, their brand influence is enough to make people willing to pay for their products. Of course, these types of products are higher budget in terms of both packaging and formulas.

If you are just starting to build your brand, then of course we would recommend that you focus on the mass market, where affordable products are more likely to be favored by your customers. And order with the buyer can have a certain price advantage.

Choose the cosmetics manufacturer

1.OEM Mode

This OEM costmetic model is suitable for fully customizing your private label. You need to know enough about the product. From the formulation of the product, fragrance, packaging materials, design, printing, all are completely customizable. You can ask the makeup manufacturer exactly what you want. You have complete control over the quality of the product. Better meet your ideas

2.ODM mode

This ODM cosmetic model is suitable for quick product launch. The cosmetic manufacturers provides you with existing formulas and packages, and you can choose the existing formula solution according to the cosmetic manufacturers experience. Open the market quickly. Simply tell the manufacturer the texture makeup and product you want, and they can select the right product formula for you from the large library of existing formulas.

3. certificates of the cosmetic manufacturers

Find out if their cosmetic manufacturers complies with the certificates that are required for the production of cosmetics. For example, ISO, FDA, GMPC and other regulations. Ensure that the factory has the qualification to manufacture, in order to ensure that the product can be successfully launched.

4.Find out the minimum order quantity.

Some cosmetic manufacturers require high MOQs for their products, which can be burdensome for those who want to start a business in the early stages. Choose a cosmetic manufacturers that offers low to medium MOQs to avoid high budgets and hoarding due to high MOQs.

Follow the laws and regulations of the market

Cosmetic regulations are very important for the production of cosmetic products, and for listing them on the market. Beneficial to the manufacturing strength of a color cosmetics manufacturer. In a global market where consumers are increasingly concerned about the origin and manufacturing process of products, and whether ingredients are safe, choosing the certifications can enhance a brand’s credibility and market competitiveness.

1.FDA Cosmetic Regulations

Applicable to the United States. This regulation prohibits certain ingredients. Ensure the safe use of ingredients. Regulates the use of labels. Companies need to follow FDA regulations and standards to ensure product safety.

2.ISO Certificates

Common ISO certifications include ISO 9001 (Quality Management System) and ISO 22716 (Good Manufacturing Practice for Cosmetics) which are used to ensure the quality, efficiency and safety of products and services.

3.GMPC certificates

standards for cosmetic manufacturing that ensure quality control of products during the manufacturing process. A GMPC certified company demonstrates that it meets specific production and quality management standards.

4.Halal Certification

Halal certification is for food and products that comply with Islamic Shariah law, ensuring the absence of forbidden ingredients. It is audited and certified by a recognized halal certification body.

Studies have shown that products with certificates are favored by consumers. The market trend towards “natural” ingredients is increasing, which proves that having these regulations

Product marketing

When I have the product ready or when the product is in production. We can prepare the marketing program. Of course, with the popularity of e-economy, online marketing, using e-commerce is the best choice

Common e-commerce platforms: shopify, wordpress, amazon. These platforms are able to sell your products online at a lower cost.

Common marketing platforms: ins, which attracts customers with visual images and is more suitable for young people. facebook, which is suitable for group marketing. tk, which is in the form of short videos and innovative video styles. Facing a wider audience.

The development of their own marketing program can not only benefit the long-term planning of the brand, but also an important channel to obtain customers, and constantly optimize the brand marketing tools. Let the store get more profitable.

It is not difficult to develop your own makeup product line, bijiang makeup manufacturer can provide you with one-stop service from OEM & ODM. As a manufacturer with more than twenty years. Providing services for several brands, among which the Wooden Eyebrow Powder Pencil is Bijiang strength. It has become the advantageous product for many brands and gained good economic benefits.

Bijiang also owns certificates of laws and regulations and qualification certificates in line with production, such as FDA, ISO, Halal certificates and so on mentioned above.

Bijiang can provide you with competitive prices and MOQs that meet market demand. No matter which product you want to start with, eyebrow pencil, lipstick, mascara, eyeliner, eyebrow tint gel, or a range of products. Please contact bijiang makeup manufacturer.

.