In the highly competitive beauty industry, it is essential to continuously update and custom makeup formulas to highlight the unique differentiation of products. Within a cosmetics factory, Research and Development (R&D) plays a crucial role in creating makeup products with distinctive competitiveness. From innovative textures to long-lasting performance, R&D ensures that new products and formulas not only meet the ever-changing demands of consumers but also stay aligned with global beauty trends through in-depth market research.
Why R&D custom Makeup Formulas Matters in Makeup Manufacturing
Modern consumers’ expectations for makeup go far beyond usability—they are looking for products that are safe, vegan, organic, cruelty-free, and halal-certified. R&D enables cosmetic factories to continuously explore new ingredients, test innovative formulations, and launch products that deliver high performance while staying on top of market trends. With a deep understanding of global cosmetic development standards and a dedicated regulatory team, we can provide clients with customized formulations tailored to diverse international market requirements.
Crafting Unique Makeup Products Through Advanced R&D
One of the key focuses in makeup R&D is creating unique product textures—such as lightweight jelly lip gloss, transfer-proof solid lip glaze, smooth-gliding eyebrow pencils, or smudge-proof eyeliners with 48-hour wear. These innovations not only deliver fresh experiences to consumers but also help brands stand out in a highly competitive market.
At Bijiang, our R&D team continuously develops and launches innovative ingredients, formulations, and processing technologies. By collaborating with world-class raw material suppliers, we carefully select natural, safe, and high-performance ingredients. Our team is dedicated to advancing new formulations and manufacturing techniques, ensuring that every cosmetic product meets the highest global standards.
From Lab to Market: Safety First
Before a cosmetic product enters the market, it must undergo extensive R&D testing to ensure safety and stability. This includes compatibility tests, stability evaluations, and microbiological examinations, as well as strict compliance with regulations across the EU, the United States, and various Asian markets.
Meeting Market Trends with R&D
Research and development also helps brands keep up with market trends, such as clean beauty, vegan formulas, and eco-friendly packaging. Through continuous research and development, cosmetics factories can quickly adapt to consumer preferences and create products that fit modern lifestyles.
The company has more than 40 patents related to cosmetics, and many raw material and formula technologies have been granted national invention patents. Through the application of numerous patented technologies, the company has enhanced the core competitiveness of its products and gained a competitive edge in the market.
Mature R&D department formulation system
The team has developed a library of over 1,000 mature product formulas and created hundreds of star makeup products with sales exceeding one million units, such as wooden eyebrow pencils, eyebrow tints, kajal eyeliner, eyeliner, and mascara. These products are based on innovative and unique formula technologies and are deeply loved by consumers, becoming one hit after another. The team has established deep partnerships with 300 well-known international brands, providing them with new products every quarter.
Case Study: Custom Makeup Formulas Vegan Smudge-Proof Gel Eyeliner
Against the backdrop of “clean beauty” and “long-lasting makeup effects” becoming global consumer focal points, Bijiang received requests for eyeliner products in the European market, and the Bijiang R&D team swiftly responded to the project for custom Makeup Formulas a vegan smudge-proof eyeliner gel pencil.
Customer Requirements:
Obtain COSMOS Organic Certification or equivalent certification
Obtain Halal Certification (HFCE, JAKIM, MUI, or equivalent certification)
Obtain Vegan Certification (Vegan Society, EVE Vegan Certification)
Comply with ISO 16128 standards, with a natural origin ratio >95%
Free from the EU’s 26 allergens (residual concentration <0.001%)
Non-comedogenic (scores 0 in recognized rating systems)
Compliant with GMP production standards (ISO 22716)
Research and Development Phase:
Raw Material Selection: Collaborated with European raw material suppliers to select vegan, cruelty-free certified pigments and film-forming agents.
Technical Breakthrough: The R&D team optimized gel ratios and waterproof film-forming technology to achieve a 48-hour smudge-proof effect for the eyeliner gel pen.
Stability Testing: The product underwent over six months of stability testing in high-temperature, humid, and low-temperature environments to ensure long-lasting performance in high-temperature, high-humidity climates.
Regulatory Compliance: The product formulation successfully passed safety regulations certifications from the EU and the US FDA.
Market Performance:
Following its launch in Europe, the eyeliner gel pen quickly gained favor among independent beauty brands due to its differentiated positioning as “vegan, long-lasting, and smudge-proof.”
In the first quarter of its launch, it helped partner brands achieve a 120% year-over-year increase in sales on e-commerce platforms in Germany and France.
Results and Value:
Through continuous R&D innovation and the application of patented technology, Bijiang not only helped partner brands capitalize on the clean beauty trend but also created a star product that combines high performance with market competitiveness, enhancing the brand influence of its clients.
Research and development serves as the backbone of product development and is the cornerstone of innovation in the cosmetics industry. From ensuring safety to staying abreast of global cosmetics trends, it helps cosmetics manufacturers create real value for both brands and consumers. For companies looking to establish their own cosmetics brands, selecting a factory with strong R&D capabilities is a crucial step toward success.
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