As a professional OEM cosmetic manufacturer, Bijiang specializes in developing customize mascara formulas tailored to your brand’s vision. We offer both water-based and oil-based mascara options to meet the specific needs of various brands—whether you’re looking for long-wear or easy removal. This article will guide you through how we customize mascara formulas.
Why Choose Customize Mascara?
Mascara remains one of the top-selling makeup products. It’s consistently ranked among the top 3 beauty items on platforms like Amazon, and is a hot topic on TikTok and Instagram. This shows the strong demand and wide appeal of mascara. With custom options—from volumizing and lengthening to waterproof and smudge-proof—we can help you bring your brand vision to life.
Oil-Based Formula
Oil-based mascaras include waxes, oils, and silicones, making them rich in texture with excellent waterproof and long-lasting performance. This formula is ideal for achieving long-hold curls and definition, lasting over 8 hours without smudging—perfect for high-humidity or warm climates.
Water-Based Formula
Water-based mascara offers stronger coverage and richer color payoff. Its formula is centered on water and film-forming agents. Lightweight and gentle, it creates a natural, lengthening look and is suitable for daily use or sensitive eyes.
Key Factors in Mascara Formulation
Length & Volume:
Using different types and sizes of fibers can create a range of looks. Too much fiber may clump; too little may have no visible effect.
Adhesion:
High adhesion allows the formula and fibers to attach well to lashes. Too strong, and it can cause clumping; too weak, and it won’t build volume.
Viscosity:
Thicker formulas deliver bolder results but may cause “spider lashes.” Thinner formulas might not coat lashes enough.
Color Payoff:
High pigmentation delivers bold black or brown finishes. However, too much can cause smudging; too little can make lashes appear dull.
Bijiang Cosmetic OEM & ODM Mascara Services
As a trusted OEM cosmetic manufacturer, we provide full services from formula development to private label production. Whether you need a fully custom formula or choose from our proven options, our R&D team supports your needs while ensuring compliance with EU, US, and Halal regulations.
We offer:
- Custom formula development (oil-based, water-based, fiber-infused, nourishing)
- Packaging design and material sourcing
- Regulatory-compliant production for global markets
Start Your Custom Mascara Project
Still have questions about customizing your mascara formula? Contact us for a tailored solution. If you already have an idea, let us help bring it to life. Ready to launch your customized mascara line? Let’s discuss your brand goals—we’ll turn your vision into a standout beauty product, from concept to shelf.
