To help you find the best manufacturer makeup , this article will walk you through the custom production models, types of customizable products, and the key considerations when selecting a supplier. With countless makeup factories in the market, it’s important to evaluate by product types, formulation capabilities, certifications, pricing, and sample testing—so you can save time and choose the right factory for your brand.

manufacturer makeup

The Best Trend: Launching a Custom Makeup Brand in 2025

With the rise of makeup trends on social media and short video platforms, demand for personalized, high-performance, and clean-beauty products is growing rapidly. This shift has inspired many startups and brand owners to launch custom makeup products by partnering with OEM/ODM makeup manufacturers, enabling them to enter the market quickly and effectively.

Advantages of Custom Makeup Brands:

  • Lower product development costs
  • Choose formulations that match your brand positioning
  • Access professional packaging design
  • Meet international regulatory requirements (FDA, GMPC, ISO, MSDS)
  • Receive market trend guidance from experienced manufacturers
  • Leverage rich export and compliance experience


What Is a Manufacturer Makeup and What Products Do They Offer?

Makeup manufacturers usually offer two types of services:

OEM (Original Equipment Manufacturer):
You provide your own formulation or sample references. The manufacturer makeup the product strictly according to your requirements—from ingredients, packaging, and shades to design. This is a highly personalized mode that helps your brand stand out.

ODM (Original Design Manufacturer):
The factory offers mature formulations, packaging, and design solutions, helping you get products to market faster with lower development risk.

Bijiang Cosmetic Manufacturer Offers:

Key Features of a Reliable Manufacturer Makeup Partner

Product quality and formulation capability
Does it have its own innovative R&D team that can develop: waterproof, smudge-proof, long-lasting hold formulas.
Vegan formulations, free from animal testing. Functional makeup with skin care ingredients (e.g. Vitamin E, jojoba oil).
A wide range of makeup colors, textures, and mascara brushes to choose from.

Certifications and Compliance
GMPC / ISO22716 factory certification, FDA filing qualification (for US market).Halal Halal Certification, SNI Indonesia (for Middle East, Southeast Asia, Indonesia market). EU Certificate. MSDS, COA, CPSR and other test reports. Indonesia SNI.

Strong customization ability
Is the factory capable of full customization according to your brand concept, such as: lip liner shape, pencil softness and hardness, brush head customization, color customization, packaging design, color matching, shell molding. Printing process customization (screen printing, hot stamping, heat transfer, spraying) and one-stop sampling service.

After-Sales and Logistics Support
International logistics and export documentation, customs clearance issues. Product follow-up after receipt of goods. Repeatable orders, packaging upgrade services. Assistance in product line expansion.

Where to Find Reliable Makeup Manufacturers

Alibaba international website and Google, many makeup factories have built their own independent website.
Use keyword search such as: manufacturer makeup, private label makeup products,lip gloss manufacture, eyebrow pencil factory can be searched to many professional makeup factory, its website are detailed introduction of the factory model, services provided, cases, process description and so on. Contacting the supplier directly through the official website, the communication cost is lower and the response is faster.

Beauty exhibitions (online + offline)
Such as Cosmoprof (Bologna), Beauty Expo, Turkey, Russia, Southeast Asia exhibitions, Beautyworld Middle East (Dubai), China Beauty Expo, etc., all of which bring together a large number of high-end cosmetic OEM/ODM suppliers. Offline to be able to communicate directly with suppliers and test samples. Better understand the products and factory strength.

Case Study: Bijiang Makeup Manufacturer – Your Trusted Custom Beauty Partner

Bijiang is a professional cosmetics manufacturer with over 20 years of experience, providing OEM/ODM makeup solutions for clients in Europe, Southeast Asia, Russia, and the Middle East.

We help local brands in Europe and the United States to develop new products and create mascara products “designed for young women in Europe and the United States”, focusing on long-lasting, waterproof, smudge-proof, thick and curly, and have a variety of colors to choose from.

The factory completes the sample stage in 5-7 days, completes the full production in 45 days, and assists the customer in arranging customs clearance and logistics in Europe and the United States. The product requirements comply with FDA.

Client feedback:“We’re very impressed by the quick response and efficient service from this Chinese factory. They truly understood our brand image and helped us launch quickly in the European market. The quality exceeded our expectations, and the packaging looks premium. We’ve already started preparing our second order!”

The client’s brand quickly gained traction on TikTok and Instagram. Generated a lot of KOL publicity. Inbound on multiple e-commerce retail platforms, selling over 60,000 units within three months of hot sale. The brand’s market influence further expanded and sales grew steadily.

2025 is a great time to enter the color makeup industry. Whether you are an independent brand owner just starting out, an e-commerce distributor, or a brand, choose a professional makeup manufacturer as a partner to quickly create competitive custom makeup products for brand differentiation and high quality delivery.

Feel free to contact Bijiang team for product quotation and catalog with free sampling service

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