As the global beauty market continues to expand, private label cosmetic are rapidly becoming a key driver of industry growth. In this fast-growing sector, more and more entrepreneurs, retailers, and even influencers are launching their own label cosmetics. In 2025, we expect to see a surge in niche beauty brands rising quickly by partnering with OEM/ODM makeup manufacturers, capturing market share with speed and flexibility.
What Are Private Label Cosmetic?
Private label cosmetic refers to cosmetics manufactured by professional makeup factory offering one-stop OEM and ODM services, including product customization, formula development, and packaging design. Clients can brand these products with their own label. Compared to building a production line, investing in R&D, and market testing, private label is a more flexible, efficient, and low-risk business model that enables faster market entry.
Top 3 Trends in the 2025 Makeup Industry
1. Explosive Growth of Personal Brands
Consumers are increasingly seeking personalized and differentiated beauty products. Independent personal brands with unique designs, quick launch cycles, and precise market positioning are booming on social platforms. Every part of the product — from formula to packaging — can be customized, which enhances uniqueness. Successful influencer-founded brands such as Rare Beauty, Rhode, and Kylie Cosmetics are great examples of private label success stories that gained massive attention on Instagram and TikTok.
2. Customization Becomes the Norm
From lip liners and eyebrow pencils to mascaras, clients are demanding tailored packaging, colors, and formulas. Working with a full-service makeup manufacturer is becoming the norm. Custom manufacturers can provide products that meet international standards such as FDA, Halal, and GMPC certifications.
3. Green Beauty and Ingredient Transparency
In 2025, consumers will care even more about ingredient safety and sustainability. Natural ingredients, cruelty-free testing, recyclable packaging, and vegan formulas will be major selling points for private label beauty brands.
Why Choose the Private Label Model?
Fast Time to Market:
Under OEM models, you can launch in 45–60 days. With ODM solutions, it’s possible in just 30 days.
Lower Cost:
No need to invest in formula redevelopment or packaging sourcing. Lower MOQ makes it accessible to startups.
Flexible Customization:
Customize everything from the brush shape to the formula color to create a unique brand identity.
Marketing Support:
Manufacturers often provide product photos, label design, and shipping coordination to support your marketing.
Why Choose Bijiang as Your Makeup Manufacturer?
At Bijiang Makeup factory, we offer some of the hottest and most in-demand private label makeup products — including eyebrow pencils, smudge-proof mascaras, plumping lip liners, high-shine lip glosses, lightweight liquid blush, and ultra-black long-wear gel eyeliner. We can develop a full custom product solution based on your brand’s needs.
With over 20 years of production experience, our factory utilizes automated production lines and supports both small and large order volumes, ensuring timely and high-quality delivery.
All of our products meet international compliance standards for markets such as Southeast Asia, Vietnam, Indonesia, the United States, the Middle East, and Russia. We also provide all necessary product certifications for export.Bijiang Cosmetics supports private label, OEM, and ODM customization services. We welcome your partnership and look forward to helping you build your brand!
