In the field of lip makeup customization and lip liner custom OEM/ODM production, 2025 will be a critical year for brand differentiation.
Recently, lip liners have gone viral on Instagram and TikTok. Consumers are no longer treating lip liners as a simple outlining tool—it has become a key product to achieve full, professional-looking lip makeup. Under the lip liner topic, we can see how this product pairs seamlessly with other lip products to create a fuller, more refined look.
This article explores the major lip liner custom trends in 2025, covering shades, tip designs, and formula innovations—offering practical insights for beauty brands and KOLs looking to create their own custom lip liner products.
Why Lip Liners Are Making a Strong Comeback in 2025
Driven by short video platforms, makeup tutorials, and influencer recommendations, lip liners are regaining attention. They not only prevent lipstick from smudging and define the lip shape, but also work beautifully on their own to create natural “no-makeup” lip looks.
Thanks to new formulas, modern lip liners now offer plumping, hydration, long wear, and smudge-proof performance.
On platforms like TikTok and Instagram, trending hashtags such as “lip contouring”, “layered lip liner”, and “natural lip plumping” have significantly boosted the popularity of lip liners. As a result, private label lip liner demand is booming, especially among indie beauty brands.
Top Trending Lip Liner custom Shades for 2025
Color is one of the most crucial elements in lip liner customization. A precise selection of trending shades is key for successful product launches. At Bijiang cosmetic manufacturer, our cosmetic engineers have curated the most in-demand lip liner colors for global markets.
1. Warm Neutrals
Cinnamon, caramel, mocha, and sandy brown—ideal for daily wear and flattering for a wide range of skin tones.
2. Classic Reds
Brick red, true red, and burgundy remain timeless choices, perfect for pairing with bold lipsticks and creating dimension.
3. Rose & Mauve Tones
Popular for weddings, soft glam, and Korean-style makeup. These shades are loved in both Asian and Western markets.
4. Berry & Plum Shades
Deep grape, berry wine, and vampy plum tones—trendy in fall/winter collections and among Gen Z.
5. MLBB (My Lips But Better)
Muted pink-nudes that subtly enhance natural lip color. These tones perform especially well in the Middle Eastern and European markets.
Lip liner customTip: Combine lip liners with matching lipsticks or lip glosses as complete kits. Offering bundled lip makeup solutions increases brand consistency and customer appeal.
Innovative Tip Shapes: Beauty Meets Functionality
A standout lip liner not only needs beautiful color—it must be functional and easy to use. The tip shape affects both precision and application experience.
Wooden Lip Liner (Sharpenable)
Simple to use, soft texture, easy to apply. Suitable for both beginners and professional makeup artists. Bestsellers from NYX, MAC, and e.l.f. continue to use this classic form.
Auto Lip Liners
No sharpening needed, travel-friendly, with better smudge resistance. This is the top choice for mass-market consumers.
Triangle / Teardrop / Heart-Shaped Tips
Designed for dual-use: precise outlining and full-lip filling. Fine tips shape the lips, while the wide side easily colors the inner lips. Ideal for 2-in-1 hybrid lip liner/lip color pens.
At Bijiang cosmetic manufacturer, we support custom mold development to help brands create signature tip shapes and custom lip liner packaging. Whether you prefer heart-shaped, chisel, or slim tips—we tailor to your brand’s identity.
Lip Liner Formula Innovation: Function Meets Skincare
Today’s consumers expect more than just color. They want performance, comfort, and clean ingredients in their makeup. Lip liners are now merging beauty with skincare.
Lip Plumping Effect
Infused with ingredients like capsicum extract and menthol for a mild tingling sensation that creates a fuller look.
Moisturizing & Nourishing
Enriched with Vitamin E, jojoba oil, and shea butter. These formulas prevent dryness while delivering smooth color payoff.
Clean, Vegan, and Sensitive-Skin Friendly
Vegan & cruelty-free.Free from parabens, preservatives, and mineral oils.Transparent formulation, suitable for sensitive skin.Compliant with global ingredient standards.
Long-Wear & Transfer-Proof
Waterproof, sweat-resistant, smudge-proof—lasting 8 to 12 hours. Tested under high/low temperatures to ensure performance in various climates.
Why Choose OEM/ODM lip liner custom Production?
Whether you’re a brand founder, retailer, or cross-border seller, lip liner OEM/ODM production offers a fast and cost-effective route to market.
Short Lead Time
From sample to mass production in as fast as 40–60 days. We offer over 1,000 ready-to-use formulations and packaging options.
Export-Ready
Rich export experience to the US, EU, Middle East, Russia, and Southeast Asia. We assist with:
- Ingredient compliance
- Customs clearance
- Export certification (FDA, GMPC, Halal)
Lower R&D Costs
Use our proven formula database to avoid reinventing the wheel. We help you customize a unique lip liner product while saving costs and time.
Higher Repurchase Rate
Lip liners are essential for upselling lip kits and improving AOV (average order value). We provide one-stop product series customization to support brand growth.
Why Choose Bijiang as Your Lip Liner Manufacturer?
With over 20 years of experience in cosmetic manufacturing, Bijiang provides full-process OEM/ODM services—from formulation to packaging to global delivery.
Formula Options: matte, silky, waterproof, plumping, nourishing
Packaging Forms: wooden pencils, twist-up auto liners, dual-end liners, multi-tip designs
Design Customization: logo printing, outer packaging design, eco-friendly materials
Certifications: FDA, GMPC, Halal, ISO
Market Adaptability: suitable for EU, USA, Russia, Middle East, Southeast Asia, Latin America
Real Case Study: From Idea to Market in 60 Days
Recently, we helped a European client launch a lip series named “Lip Sculpt” featuring:
- 12 trending lip liner shades
- Wooden lip liners paired with glossy vegan lip glosses
- Vitamin E-based moisturizing formula
- Elegant black & gold packaging
From design to delivery, the project was completed in 60 days. The product line launched on Shopify and Amazon, and became a top seller within two months.Lip liners are a must-have product in every makeup collection. High market demand and broad appeal make them a wise category for beauty brands.
Ready to Launch Your Own Lip Liner Brand?
Bijiang offers complete lip liner solutions from product development to packaging and export. Whether you’re launching your first beauty line or expanding your product range, we’re here to support you.
