Eyebrows makeup are one of the most defining features of the face, and over the years, eyebrow trends have evolved significantly. From thin, sharply shaped arches to full, natural brows, the trend cycle has witnessed dramatic shifts. Understanding these changes and how eyebrow makeup plays a role can help brands stay ahead of the curve in an ever-evolving beauty market. Here’s an overview of the major eyebrow makeup trends, from thin brows to naturally volumized looks.
The Thin Brow Era: 1990s to Early 2000s
In the late 1990s and early 2000s, eyebrows were often over-plucked to a thin, pencil-like shape. This trend, popularized by celebrities like Pamela Anderson and Kate Moss, was all about sharp, precise lines. Eyebrow makeup during this period focused on defining the arch with dark, precise pencil strokes to achieve the perfect, ultra-thin look.
Eyebrow makeup Key Products: Eyebrow pencils, powders, and waxes that could create defined, sharp lines.
Popular Look: A thin arch with defined, angular edges, often paired with a bold eye makeup look.
The Return of the Fuller eyebrow makeup: Mid 2000s to Early 2010s
As beauty standards evolved, the thin brow trend began to fade, and fuller, more natural brows emerged in the mid-2000s. Celebrities like Cara Delevingne played a major role in popularizing this trend, with their thick, untamed brows. Eyebrow makeup during this era was more about filling in sparse areas to create a fuller, more defined brow shape without going overboard.
Eyebrow makeup Key Products: Eyebrow pencils, powders, and gels with buildable formulas to fill in gaps and define the shape without over-drawing.
Popular Look: Full, soft brows with a natural arch that was bold but not harsh.
The ‘Feathered’ Brow Trend: Late 2010s to Present
In recent years, eyebrow makeup trends have shifted once again, with a focus on creating a more natural, voluminous look. The feathered brow trend, popularized by beauty influencers and celebrities like Lily Collins and Kendall Jenner, is all about achieving a fuller, more textured brow with a natural, “fluffy” appearance.
The Soap eyebrow makeup Trend: Natural and Sculpted
Closely related to the feathered brow trend, the soap brow trend has become increasingly popular. This technique involves using a bar of soap to “set” the brows in place, creating a sculpted yet natural look. This method enhances the natural texture of the brow hairs, giving a lifted and voluminous effect that mimics the appearance of thicker, fuller brows.
Eyebrow makeup Key Products: Soap or brow setting gels, along with brow pencils or powders to define the shape if needed.
Popular Look: Lifting and combing the hairs upwards, creating a bushier, natural brow with minimal product.
Bold and Defined: The ‘Instagram Brow’ Trend
Although natural brows are on the rise, the bold, defined “Instagram brow” still remains a popular look for those who prefer a more sculpted, high-definition brow. This trend emphasizes a sharp, clean shape with perfectly arched, bold brows. It’s all about precision, with clean lines that are Instagram-worthy and camera-ready.
Eyebrow makeup Key Products: Highly pigmented brow pencils and gels, as well as brow pomades for maximum definition.
Popular Look: Bold, defined brows with a sharp arch and full, filled-in color.
The ‘No-Brow’ or Barely-There Brow
As the beauty industry continues to embrace individuality and natural beauty, there has also been a subtle movement toward barely-there brows. This minimalist trend is less about shaping and more about enhancing natural brow hairs with subtle tinting or light brushing. It’s a great option for those who want to embrace their natural features without feeling the need for heavy makeup.
Eyebrow makeup Key Products: Tinted brow gels, clear brow gels, and light brow pencils for subtle definition.
Popular Look: Soft, barely-there brows with light enhancement that maintains a natural look.
The Hybrid Brow: Naturally Volumized Eyebrows
A more recent trend is the hybrid brow, which combines elements of both natural and defined brows. This trend takes advantage of a fuller, more natural shape while incorporating subtle shaping and definition. This creates a brow that’s both structured and voluminous, offering the best of both worlds.
Eyebrow makeup trends have come a long way, from thin, sharp arches to soft, naturally volumized brows. The beauty industry’s current focus is on personalization, embracing both bold and natural looks, allowing consumers to experiment with different shapes and textures.
As a cosmetic custom factory, understanding these evolving trends and developing products that cater to the growing demand for customizable and versatile eyebrow makeup can help your brand stay ahead of the curve. Whether it’s creating tinted gels for feathered brows or developing natural brow powders, the future of eyebrow makeup is all about versatility, natural beauty, and personal expression.
